As an older adult either looking to change your career or advance your career, you need to use every available tool at your disposal to aid you in reaching your goals. One such tool that you may have not considered is social media.
Social media is arguably one of the most dominant forms of communication and expression today. In fact, it seems as if everyone has an online social media presence today. For example, recent data shows that there are estimated to be over 1.7 billion active monthly users of FACEBOOK® alone.
One of the main reasons that social media is important is because it gives individuals just like you the ability to share your life, your interests, your passions, and your skills.
Social media is also important because it is a great place to both find and create opportunities. It gives you access to a wide array of businesses, organizations, associations, and in addition gives those entities access to you.
Social media is arguably one of the most dominant forms of communication and expression today. In fact, it seems as if everyone has an online social media presence today. For example, recent data shows that there are estimated to be over 1.7 billion active monthly users of FACEBOOK® alone.
One of the main reasons that social media is important is because it gives individuals just like you the ability to share your life, your interests, your passions, and your skills.
Social media is also important because it is a great place to both find and create opportunities. It gives you access to a wide array of businesses, organizations, associations, and in addition gives those entities access to you.
In recent surveys, many hiring managers revealed that they routinely checked social media sites to see how job candidates represented themselves online, search their qualifications, and to determine whether the candidate was a good fit for their organization.
So, by now you may probably be asking yourself right now, “What all of this means for me?” Well that answer is simple. If used properly social media can help you advance your career by building your professional brand. Here are a few tips to help you.
So, by now you may probably be asking yourself right now, “What all of this means for me?” Well that answer is simple. If used properly social media can help you advance your career by building your professional brand. Here are a few tips to help you.
Social media is important is because it gives individuals just like you the ability to share your life, your interests, your passions, and your skills.
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The two social media sites that are widely used by hiring managers are LINKEDIN® and FACEBOOK® so it should go without saying that the first step in building your professional brand would be to start with these sites.
To get started you need to create a profile on both. Be sure that your online profiles show your personality, convey a professional image, show a wide range of interests, and show your ability to communicate effectively. Your profile should also be creative and highlight your qualifications.
Once your profiles are successfully created you want to search for and connect with other people. This includes colleagues, your alma mater, professional organizations, and causes that are important to you.
After you have made these connections you should begin routinely writing and posting things of interest and value for others to read. You should also “Like” and/or repost what other individuals have shared to show your ability to be well-rounded.
Be careful that you don’t make the mistake of posting or liking things that may hurt your career chances and/or ruin your online brand. This includes displaying provocative or inappropriate pictures, bad-mouthing your current or former employers, and lying about your credentials or qualification.
Lastly be sure to continually build and grow your online profile update them as you your life and your career changes.
To get started you need to create a profile on both. Be sure that your online profiles show your personality, convey a professional image, show a wide range of interests, and show your ability to communicate effectively. Your profile should also be creative and highlight your qualifications.
Once your profiles are successfully created you want to search for and connect with other people. This includes colleagues, your alma mater, professional organizations, and causes that are important to you.
After you have made these connections you should begin routinely writing and posting things of interest and value for others to read. You should also “Like” and/or repost what other individuals have shared to show your ability to be well-rounded.
Be careful that you don’t make the mistake of posting or liking things that may hurt your career chances and/or ruin your online brand. This includes displaying provocative or inappropriate pictures, bad-mouthing your current or former employers, and lying about your credentials or qualification.
Lastly be sure to continually build and grow your online profile update them as you your life and your career changes.
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PUBLISHED: OCTOBER 17, 2017
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